How to Talk to Republicans


In March of 2022, 74% of Trump voters favored military aid to Ukraine according to polling from the Economist. Nearly three years later, only 37% of Trump voters favor military aid to Ukraine.

Why the big drop? Years of Russian propaganda targeting conservatives and years of neglect of Republicans on the part of the pro-Ukraine community.

Our polling shows that we can bring some of those people back by giving them good information. We can increase that number by 20 percentage points – from 37% to 57% -- by sticking to poll tested messaging.

Quite literally, if you tell 100 Republicans this information, 37 of them will high five you and say “Right on dude!” and 20 of them say “Yeah, I never thought of it that way. Good points.” That is how it works.

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Steven Moore is a political strategist and public opinion researcher who has a track record of running towards danger to lend a helping hand.

Steven Moore

Steven Moore is a political strategist and public opinion researcher who has a track record of running towards danger to lend a helping hand.

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